Shopify Additional Business Selling Information – Len's Feed Shed

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Additional Business Selling Information

Overview of customers

Total number of customer details in MYOB 17,127

Total Number In VIP Club and subscribed 8071

Total Email List 5120

Total SMS List 1410

Shopify Website Customers 1172 (most probably in Myob)

 

Overview / tour of the Website. Staff do 90%

We have a Shopify Ecommerce website which sales of $94,000 in last 12 months. Includes content pages, store, blogs, e-books and guides. We have very high levels of SEO and highly targeted local marketing. The site gets 3123 visits per month naturally, we don't do any paid advertising. There are options to integrate with transport companies and Google Shopping and Facebook Shopping aps.

Fully integrated into the website is Omnisend, our email and SMS system (automated or copy and paste simplicity). This sends personalised, targeted information based on customers individual situations. We have very comprehensive systems and is included in processes like abandon checkouts, Sales order updates, customer reviews to isolate 4/5 star reviews, new vip members welcome funnels, old vip members welcome funnels, reactivation funnels, feeding tips or each animal selected, recruitment and onboarding. Product reviews are about to be fully integrated, and push notification soon after.

This system sends out per month 48,111 messages in broadcast style, plus 7961 messages per month in automations from website, so 56,072 messages per month and we have only been using this about 3 months and using about 10% of the functionality.

Most things are cloud based and can be accessed anywhere from any device so working remotely is a breeze.

Jensen Photos 

https://www.dropbox.com/scl/fo/yvp2qm5jk6vsi2fzi0zu4/ABNo63R-2HxSESmzWQJZSrw?rlkey=un3xci0oun943qp8ht6kimfv3&dl=0

Kelso Photos

https://www.dropbox.com/scl/fo/majetlks5vctnsjrh4fry/AKychNnfqhKyKjHgP18iVTU?rlkey=d7apkl9wmy5ae3mdnqcj7nonw&st=5q09kxg9&dl=0 

 

VIP Club concept Breakdown and samples of letters, emails, sms messages Breakdown and samples of reactivating system. Produces $150,000 per annum in sales from customers not spending in 90 days.

VIP Club Data Reactivation Campaign And Results https://www.dropbox.com/scl/fo/2a5ch22xl8b28zwq5ryf7/AFkgfXIFnrLzZrOIbGfKJ3A?rlkey=x0lcoy08xqjb3rtjhn02u17om&st=o828jjlt&dl=0

Example Letters VIP Voucher and Reactivation Vouchers Mergedhttps://www.dropbox.com/scl/fo/1gl54yz7ck0diu4klo9lq/AAO3DB9jhOESiEjRTKBwzIo?rlkey=hj240xb5hsmbm1zh1hwokaho4&st=zu1bfn37&dl=0

 

Cost prices, mark ups, selling prices, profit margin Pricing policy Current suppliers and transport arrangements Stock levels calculator (myob autogenerates purchase orders) Slow moving stock report

Pricing and Safety Stock Calculators  https://www.dropbox.com/scl/fo/3sekbl588bh3ehi96mr6z/ALRpV1Xcw8T3X9PXQc0ODV4?rlkey=00lixlmlh014qw2f5b9nsqpyo&st=4is8zyib&dl=0

 

Weekly Team Reports  https://www.dropbox.com/scl/fo/1gl54yz7ck0diu4klo9lq/AAO3DB9jhOESiEjRTKBwzIo?rlkey=hj240xb5hsmbm1zh1hwokaho4&st=zu1bfn37&dl=0

 

 

Equine Nutrition Course https://www.dropbox.com/scl/fo/4f9iko8mcvryc4ge30rrp/ALtDqLXKzp1QqGMzaTc0hbo?rlkey=z563clz31jbknpeud0uqso0pb&st=jxmu4jzy&dl=0

 

Dog Training https://www.dropbox.com/scl/fo/y77w590jv3u7ma9kratqf/AIrOmunlsy9azTCLpRY1M5g?rlkey=cbeir2kwtr9wq5dsiu21chvdx&st=6avgmeoj&dl=0 

 

Pool testing spreadsheet https://www.dropbox.com/scl/fi/hx7d3dn9jp8puldkswp3o/PoolTest.xls?cloud_editor=excel&dl=0&rlkey=3qi6tnrkuetv1dovfk0hmy0c3&wd=cpe

Procedures

https://www.dropbox.com/scl/fi/q0zod4maptw9h87ntt2bh/Work-Procedures-Kelso.docx?rlkey=dvcyhzk8eufyy8fuo21mxrpg1&st=1i5ptvbx&dl=0 

 

Staff discussion, all are aware we are selling and keen to stay on with the business and help new owners. We welcome any discussions and can provide their contact details and shifts if you want to call or pop into store anytime.

 

The reason we are selling now is that our health is declining. Roslyn has wide spread joint pain, needs surgery on a shoulder and a heart condition that will require attention in the future. David has a genetic disease called Huntington's Disease, which slowly deteriorates parts of the brain that affect memory, movements, balance and mood. So we want to have a gap year or 2  to do some travelling while we still can and then return and hopefully can enjoy being grandparents soon.

Leases

Both stores lease finish in June 2027 and November 2027.

We have a long and respectful relationship with both our landlords and they have always been considerate of our needs. Currently both leases do not have an option, but there is no suggestion continuing would be a problem.  1 lease is with TMR and we have been told they don’t do options on their leases. Both landlords need to approve the new buyer, so we can raise any issues at that stage.

Jensen Store 

Selling shed 297m2 secured plus covered drive through 135m2 and front awning 20m2

Storage shed 108m2 secured plus covered open bay 36m2

405m2 secured and 191m2 covered 

Total 596m2

Also on site 1 x 40 foot railway container 32m2

30,000l molasses storage tank.

Kelso store 109m2 

(Please note in photos Kelso has a shipping container out back and Jensen has a new 10foot container. There are not part of the business and are stored there for others)


Jensen Lease

https://www.dropbox.com/scl/fi/gq31ip560tv92bjzo7r49/Jensen-Lease-Renewal-Exp-November-2027.pdf?rlkey=gcnuhsmvi6m1v6nzc0kvjnv1t&dl=0


Kelso Lease

https://www.dropbox.com/scl/fi/d1x30p9fiechm5z844jhm/Scan-Jul-1-2022.pdf?rlkey=z92mkqcpcet05i7udxjsxut7o&dl=0

 

Features

  • Jensen store located on Bruce highway in major northern growth corridor. 1.5 acres, 2 massive sheds, purchasing hub.
  • Kelso store location in very busy shopping centre on western side of town, including BWS, Domino’s, Minimart, hair salon, takeaways etc.
  • E-commerce website high volume traffic and sales, lead generation and loyalty club signups.
  • Very large loyal amazing customer base, over 8071 subscribed loyalty members and growing. 
  • Comprehensive and integrated email and SMS system for communications including updates, sales process, sales and reactivation.
  • Over 25 years in operation and as solid as a rock
  • Secure leases, excellent relationship with great landlords
  • Awesome team of experienced, independent, trustworthy and people focused on attendance, nurturing and growing VIP Club, increasing sales and reducing expenses.
  • Great supplier and transport relationships
  • Member of AIRR bulk buying group. We have their original offer providing a 3% discount and terms 25 day after eom.
  • Now they offer a branding offer of Tuckers Pet & Produce. It was a yearly fee of $3500 and came with brochures, catalogue sales, branding, social media and internet support.  This is certainly worth having a look at.

 

 

Employees

Denika has been working with for just over 3 years and has developed into very trustworthy and cabable person running either store. She is 24 years old and is on Adult Permanent Supervisors wages.

Ella has been working with us for just under 2 years is 20 years old and on Junior wages as a Casual Supervisor. Studying Vet Science.

Melanie has been working with us for 5 weeks. She is 18 years old and on Junior Permanent Supervisors Wages. Also studying Biomedical Science. With no formal work history, was being left unattended after 2 weeks, and running shop on own by 4 weeks. Smart kid + good training = competent employees.

Lexi has been working for 4 weeks doing Junior Casual Assistant. She is 13 and works 3 hrs a week at the moment and willing and ready to increase hours as the need requires. Lexi is mainly doing house and grounds maintenance.

Both stores operate 7 days a week. Except for public holidays. Our Trading hours are Mon-Fri 9am -5.30pm, Sat 9am – 4pm, Sun 9am-2pm

The Jensen store generally operates 1 senior staff member during the day, and usually a junior after schools and Saturdays. The junior hours are less in quiet times.

The Kelso store operates on 1 senior staff member all the time.

We also have a delivery driver that picks loads up from town, helps at Jensen as storeman type duties, and delivers Kelso’s stock order and does customer deliveries for both stores. The driver works Mon – Fri, actual times of 5 hours per day.

Our current team consists of 2 Senior Supervisors in permanent roles. Denika 5 days 41 hrs and Melanie 4 days per week 30.5 hrs

We have 1 Senior Supervisor on Casual working 1 day 7hrs (vet student working Saturdays). We also have Junior Casual Lexi working 3 hrs per week.

Our employees reliable, experienced, independent, trustworthy and honest, and operate most of the day-to-day tasks most of the time without our involvement. They are focused and rewarded for attendance, growing the VIP Club, increasing sales, and reducing expenses.

Our employees are involved in almost every facet of the business, including sales, deliveries, banking, till reconciliation, purchasing, goods receipt, paying bills, stocktakes, shift rostering, all website activities content, products, blogs, se etc. They have started being involved in our SMS and email communications systems. They currently don’t do payroll and major spending but quite capable of learning.

We have a team of ordinary people doing extraordinary things.

The Owners:

Ros has just increased her time to works 4 days a week in the store (30.5 hrs)  Dave works from home in morning (6-8hrs) and is the delivery driver (25hrs) Combined we work about 55 hours a week in jobs.

 

 

 

Breakdown of asset values and depreciation values. tba